Wednesday, September 10, 2008
Tuesday, September 9, 2008
Acne Digital is taking personality quizzes to a new level with it's Turbo Gene Test, a compatibility quiz that matches users to Saab cars. The interactive quiz is highly visual and quite engaging, asking users a series of six questions including, "Pick the person you have the most in common with" (like John Lennon, Salvador Dali, and Joan of Arc) and "If you were to start a magazine, what would it be about."
The quiz even takes a playful stab at analyzing your answers while presenting your match. "You are a thinker who doesn't rest until problems are solved..." Thank you, oh wise one.
To get fans pumped for Monday Night Football, ESPN has been giving away mini grow-it-yourself football fields. These fields come with grass seeds, a sponge, a paper ref, goalposts, and a football.
The instructions say it all:
1) wet sponge
2) plant seeds
3) wait for it
Friday, September 5, 2008
Street Attack has been digging even further into the music business lately, so to celebrate, we wanted to recap one of favorite music campaigns this year: Wilco live at Tanglewood.
In August, the most legendary concert event of the summer needed an equally legendary promotional campaign. We pulled out some of our big guns and amplified our coverage by using online blogger PR and SMO tactics, retail/lifestyle and concert outreach, and light projections.
Our online tactics received coverage on over 40 sites, including Facebook, MySpace, Twitter, lastFM, JamBase, Zevents, Going.com, Craig’s List, and CitySquares. Our offline tactics extended through New England cities small and large, including Boston, Cambridge, Framingham, Natick, Worcester, Northampton, Springfield, Southborough, Allston, Pittsfield, Newport, and Providence.
The concert was attended by over 12,000 people.
Wednesday, September 3, 2008
Street Attack hit the road with our light projection bus for a promotion of the Fox Fantasy Football "LT in 08" text campaign. We took over five cities — Boston, New York, Chicago, San Francisco, and San Diego — projecting in high traffic locations and creating some serious buzz. We spent two nights in each city and covered about six prime locations, from sports arenas to music festivals. Check out the video:
Friday, August 29, 2008
Wednesday, August 27, 2008
Seinfeld lovers across the country are rejoicing as the show's themed bus continues on its national campus tour. The promotional bus includes a memorabilia museum, plasma TVs playing highlights and replicas of Monk's diner and Kramer's Frozen Yogurt Bar.
But the fun doesn't stop with the bus. There are also printed tents and laptop kiosks outside with interactive elements like a testimonial booth to record your impressions of characters and a "Marine Biologist Hole-in-One" putting game.