Monday, August 11, 2008

Benetton Unites Tibet and China

Besides sex, there is nothing quite like sociopolitical controversy to fuel an ad campaign. True to their "United" color, Benetton has decided to push the envelope yet again and showcase a Tibetan monk and Chinese soldier bowing towards each other in a mutual display of respect.

The campaign is aptly titled Victims, and is open to interpretation. One can assume it might relate to both the brutality towards Tibet and the devastation incurred by the earthquake in China. Benetton is using its Colors magazine to showcase pictures from the earthquake paired with Tibetan prays for the Chinese. While Benetton tends to push controversial ads to the point of overkill, this one sends a pretty powerful message. Article Via Fashion Reporters

1 comment:

Anonymous said...

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