Monday, July 21, 2008

FYI Designers

Calling all designers: Uniqlo, Japan’s answer to the GAP, is accepting entries to their annual T-shirt contest. Why not design a T-shirt, have it displayed and sold all over the world, and win some money on top of that?

Check out details at: http://ut.uniqlo.com/us/utgp


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Yurie Okada Lorange

Friday, July 18, 2008

Way to Bag Press

This extremely clever art installation by Joshua Allen Harris was already covered on NY Mag and Urban Prankster, but for those of you that get all your news about reusing trash for art on TreeHugger, this creative display made quite a splash just recently.

If you haven’t seen it yet, definitely check out these YouTube videos. And we thought we were clever for re-using bags to stuff some pillows that were part of the Birdhead booth at Renegade craft fair...




Wednesday, July 16, 2008

Monster.com – Stuck in the Wrong Job

We’ve all seen those generic “stuck in the wrong job” advertisements on trains. Teach Abroad companies have even used them for their marketing campaigns. We can safely put that in the “not so original bin.”

Finally we’re proud to boast about a campaign that has stepped outside the box and generated a “stuck in the wrong job” campaign worth noting.



All Pictures were found on www.adsoftheworld.com

Monday, July 14, 2008

It's Called epMotion

Hats off to Eppendorf for breaking the mold with its creative ad for the epMotion machine. We're glad someone in the medical community is taking advantage of the power of viral marketing.

Tuesday, July 8, 2008

Paltalk Gets Political, Supports Third Party Candidate

If any hot topic is pulling in attention these days, 9 times out of 10 politics are involved. Now, many companies have acknowledge this and have used the 2008 election as a leveraging point for pushing their own agenda...I mean brand, which is essentially what American politics are about anyway.

In this tradition, Paltalk has just launched a politically charged video campaign to draw in some new traffic and viral buzz. You are probably thinking, "and that's special how?"! Well, Paltalk has incorporated its target demo's ego into the mix by making them the center of the political world. Not many people can say they are the long shot political candidate giving Obama a run for his money…..well until now.

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Check out site here: News3Online



Links via John Manthos

Tuesday, July 1, 2008

Brushing up on Mobile Marketing

Experiential mobile marketing has grown into a popular medium for companies to advertise their brands. Aquafresh is capitalizing on the trend with a sweet interactive ride that creates buzz and kills plaque all in one.Their converted trailer is complete with 6 brushing stations, sinks, paper towels, and timed water dispensers.

Craftsmen Industries was responsible for this beauty of a vehicle. Check out their description of the trailer below and kudos on the build out:

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“The rear of the trailer, referred to as the "Gesturetek area," included an interactive 50-inch wall mounted plasma screen. This area was designed for tour visitors to approach the plasma screen with an Aquafresh-branded two-foot toothbrush and brush directly onto the teeth that were projected on the plasma. The brushing motion of the oversize toothbrush was detected by a camera above the plasma and bubbles appear when the toothbrush is pressed against the screen. The faster you brush, more bubbles appeared on the screen. “

Craftsman:Link


Ikea likes to Drawer Attention

Ikea is known for creating captivating outdoor advertising that breaks away from the formulaic billboard approach. Check out this sweet new execution for their “Storage Solution” campiagn. Nicely executed, and a great use of balcony space!

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