Fun Friday

I wonder if the world of pet product related marketers will jump on the winged cat thing?

A Campaign About Nothing

Seinfeld lovers across the country are rejoicing as the show's themed bus continues on its national campus tour. The promotional bus includes a memorabilia museum, plasma TVs playing highlights and replicas of Monk's diner and Kramer's Frozen Yogurt Bar.

But the fun doesn't stop with the bus. There are also printed tents and laptop kiosks outside with interactive elements like a testimonial booth to record your impressions of characters and a "Marine Biologist Hole-in-One" putting game.

Thanks to Craftmen for the pictures

Dell Gets Creative with a Dome

Dell stepped it up this summer with its "Summer Rocks" campaign and the introduction of the Dell Dome. This multimedia lounge has embarked on a nationwide tour, starting in Chicago on August 1st at Lullapalooza and will end at the Austin City Music Festival on September 28th.


The 44-foot branded dome has everything from multimedia to create digital mix tapes to hair dressers ready to create rock star dos. Add in some airbrushed tattoos and some killer Brooklyn art and it's the perfect pit stop during a music festival. Find out what it's all about at the microsite or check out the video:

Save the Polar Bears

For those of you who enjoyed our July 18th post about Joshua Allen Harris' inflatable art installation, you'll be happy to know that his work has inspired others to put his idea to further use. Check out this commercial created by the Environmental Defense Fund urging people to use public transportation to combat global warming and save the polar bears.

Cruise Line Busts a Move

Still excited over the recent success of BEMF, Street Attack was glad to see another company embracing the power of dance and trying out some new moves. Viking Line, a ferry service between Finland, Sweden, and Estonia, has launched a new "Dance Match" website in an effort to promote their on-ship dance halls and connect people based on their dancing preferences and skills.


Users send in videos of themselves busting their favorite moves and create profiles. Viking Line will then send users their dance matches and if both parties think they've found their ideal partner, the company provides contact information. One lucky match will win a free cruise and the opportunity to show of their dancing chemistry. The English language site is still under construction, but the Swedish version is pretty intuitive to navigate and there are definitely some great moves you won't want to miss.

Butt Naked

If just seeing those words caught your attention, imagine how much buzz Lush employees are generating walking around London in nothing but ass-exposing aprons.


Lush, a cosmetics company that prides itself on its green efforts, is pushing forward with its bold campaign, spreading the message that less is more; that is, packaging is wasteful and harmful to the environment. Last year employees turned heads and spread their message in Berlin. While this is not the first time Lush has exposed all, it nonetheless offers insight into just what it takes to make a splash in today's media-saturated market.

Pictures are from the Berlin promotions and were found at GreenPacks.

T-Boy: Japan C Paper Art

In collaboration with New York – Tokyo, Street Attack recently commissioned a Shin Tanaka original design for a new initiative for Felissimo. The paper toy, known as a T-Boy, will be on display at Felissimo’s NY Design house starting in September. The template can be downloaded from the Japan C website, so those brave enough to try to make their own version can give it a shot.
Check out Shin’s work here.