Street Attack Blog is Moving

We just wanted to let everyone know we have moved our blog to a new location. Please check out our revamped site at http://www.streetattack.com/blog/ !!!

Finding the Saab of Your Dreams

Acne Digital is taking personality quizzes to a new level with it's Turbo Gene Test, a compatibility quiz that matches users to Saab cars. The interactive quiz is highly visual and quite engaging, asking users a series of six questions including, "Pick the person you have the most in common with" (like John Lennon, Salvador Dali, and Joan of Arc) and "If you were to start a magazine, what would it be about."



The quiz even takes a playful stab at analyzing your answers while presenting your match. "You are a thinker who doesn't rest until problems are solved..." Thank you, oh wise one.

Mini Football Fields Invade Desktops

To get fans pumped for Monday Night Football, ESPN has been giving away mini grow-it-yourself football fields. These fields come with grass seeds, a sponge, a paper ref, goalposts, and a football.


The instructions say it all:
1) wet sponge
2) plant seeds
3) wait for it

Wilco Live at Tanglewood

Street Attack has been digging even further into the music business lately, so to celebrate, we wanted to recap one of favorite music campaigns this year: Wilco live at Tanglewood.

In August, the most legendary concert event of the summer needed an equally legendary promotional campaign. We pulled out some of our big guns and amplified our coverage by using online blogger PR and SMO tactics, retail/lifestyle and concert outreach, and light projections.



Our online tactics received coverage on over 40 sites, including Facebook, MySpace, Twitter, lastFM, JamBase, Zevents, Going.com, Craig’s List, and CitySquares. Our offline tactics extended through New England cities small and large, including Boston, Cambridge, Framingham, Natick, Worcester, Northampton, Springfield, Southborough, Allston, Pittsfield, Newport, and Providence.


The concert was attended by over 12,000 people.

Fox Light Projections

Street Attack hit the road with our light projection bus for a promotion of the Fox Fantasy Football "LT in 08" text campaign. We took over five cities — Boston, New York, Chicago, San Francisco, and San Diego — projecting in high traffic locations and creating some serious buzz. We spent two nights in each city and covered about six prime locations, from sports arenas to music festivals. Check out the video:

Fun Friday

I wonder if the world of pet product related marketers will jump on the winged cat thing?

A Campaign About Nothing

Seinfeld lovers across the country are rejoicing as the show's themed bus continues on its national campus tour. The promotional bus includes a memorabilia museum, plasma TVs playing highlights and replicas of Monk's diner and Kramer's Frozen Yogurt Bar.

But the fun doesn't stop with the bus. There are also printed tents and laptop kiosks outside with interactive elements like a testimonial booth to record your impressions of characters and a "Marine Biologist Hole-in-One" putting game.

Thanks to Craftmen for the pictures

Dell Gets Creative with a Dome

Dell stepped it up this summer with its "Summer Rocks" campaign and the introduction of the Dell Dome. This multimedia lounge has embarked on a nationwide tour, starting in Chicago on August 1st at Lullapalooza and will end at the Austin City Music Festival on September 28th.


The 44-foot branded dome has everything from multimedia to create digital mix tapes to hair dressers ready to create rock star dos. Add in some airbrushed tattoos and some killer Brooklyn art and it's the perfect pit stop during a music festival. Find out what it's all about at the microsite or check out the video:

Save the Polar Bears

For those of you who enjoyed our July 18th post about Joshua Allen Harris' inflatable art installation, you'll be happy to know that his work has inspired others to put his idea to further use. Check out this commercial created by the Environmental Defense Fund urging people to use public transportation to combat global warming and save the polar bears.

Cruise Line Busts a Move

Still excited over the recent success of BEMF, Street Attack was glad to see another company embracing the power of dance and trying out some new moves. Viking Line, a ferry service between Finland, Sweden, and Estonia, has launched a new "Dance Match" website in an effort to promote their on-ship dance halls and connect people based on their dancing preferences and skills.


Users send in videos of themselves busting their favorite moves and create profiles. Viking Line will then send users their dance matches and if both parties think they've found their ideal partner, the company provides contact information. One lucky match will win a free cruise and the opportunity to show of their dancing chemistry. The English language site is still under construction, but the Swedish version is pretty intuitive to navigate and there are definitely some great moves you won't want to miss.

Butt Naked

If just seeing those words caught your attention, imagine how much buzz Lush employees are generating walking around London in nothing but ass-exposing aprons.


Lush, a cosmetics company that prides itself on its green efforts, is pushing forward with its bold campaign, spreading the message that less is more; that is, packaging is wasteful and harmful to the environment. Last year employees turned heads and spread their message in Berlin. While this is not the first time Lush has exposed all, it nonetheless offers insight into just what it takes to make a splash in today's media-saturated market.

Pictures are from the Berlin promotions and were found at GreenPacks.

T-Boy: Japan C Paper Art

In collaboration with New York – Tokyo, Street Attack recently commissioned a Shin Tanaka original design for a new initiative for Felissimo. The paper toy, known as a T-Boy, will be on display at Felissimo’s NY Design house starting in September. The template can be downloaded from the Japan C website, so those brave enough to try to make their own version can give it a shot.
Check out Shin’s work here.

Cell Phone Straps

Ignited by a cross marketing campaign by Converse and Pepsi celebrating Converse’s 100th anniversary, cell phone straps may be sneaking into American mainstream culture.

Cell phone straps have been a staple in Japan since the introduction of cell phones to the mass public. Straps and charms have a long history in Japan, becoming popular in the 1600s as tobacco and pill case accessories.

Most teenagers have at least three charms dangling from their cell phones. It will be interesting to see if this trend takes off in the US.

Find out more from Hypebeast.

The Glory of BEMF

You know one of those "aha" moments when you see everything come together harmoniously? That was BEMF. All the blood, sweat, and tears Street Attack and Famous Friends put into the event paid off with an excellent compilation of electronic music, a killer location, soy ice cream, and plenty of grooving hipsters.


The sun gods must have been on BEMF’s side because the rain shifted just in time for the outdoor festivities. The music acts were electric, pumping synthesized energy into the audience as people danced and mingled around the crowded venue. The addition of an ice cream truck and taco stand only added to the pleasure of the evening. A fun time was had by all, so watch out because next year BEMF will be even bigger and better.

Check out more pics from The Culture of Me here.

Humans, Machines, & Pain Creams

Himani Fast Relief has attracted a lot of attention thanks to its visually and mentally stimulating television ad. The spot has catchy music, interesting visuals, and even a bit of social commentary about the current state of society all wrapped into one. Check it out:



Thanks to Creativity Magazine for pointing this out. You can check out the high quality version of the video here for a limited time.

BEMF Feedback

Here are some of the great comments we received about BEMF:

“THANKS AGAIN FOR A WICKED PARTY”
-The Glass (headlining performer at BEMF)

“I can't tell you how much it meant to be involved in such a monumental event as BEMF. This is the way great things are begun — between friends that share mutual passions. I love you guys so much!” - RekLES (DJ at BEMF)

“Thank you soooooo much for having us! We had an awesome time and love playing your parties. We are really happy too! Xoxo” - TODOSANTOS (Venezuelan performer at BEMF)

“The 1st BEMF was a snapshot of something very special happening in Brooklyn. This year will provide a great base for things to come in the future. I hope they let us play it again.” - Finger On The Pulse

“Thanks again for having me work your event yesterday. It was a great experience and I had the chance to meet some really great people. I think it was a great success for you and for Brooklyn. It can only get bigger and better. Like I said, when people were leaving at the end of the night, they were all smiling and thanking us at the door and asking for more info on other events like this. So good job!” - Brandon, BEMF Volunteer

NIKEiD

Fret not, shoe fanatics. We're continuing on our quest to find the most creative shoe promotions and this time we've landed on Nike.


Nike's latest promotion takes mobile interactivity to a new level. Consumers can take pictures on their cell phones, send the pictures to Nike, and Nike will create a picture of a pair of 1985 Nike Dunks featuring the two most prominent colors in the photo. Nike will then send you a picture of your unique shoes superimposed over your original picture. You can also buy your custom kicks on the NIKEiD website.

Adidas Goes Big for UEFA EURO 2008

Adidas pulled out all the stops for its promotion of UEFA EURO 2008, building a 108-foot, 7 ton replica of a huddle featuring all of Europe's top soccer players. The epic monument can be found in the grand hall of Zurich's train station.


On top of offering an amazing visual display, the monument also comes to life twice a day during rush hour when commuters and visitors can hear the players cheering each other on in their respective languages. Take a 360 degree tour here and check out the video below:

The New York City Waterfalls

Danish artist Olafur Eliasson created the largest public art event in Manhattan since The Gates in 2005. He built huge waterfalls (90 to 120 feet tall!) from scaffolding in various New York locations.

The water is rerouted from the East River and all electricity used to power the falls is 100% offset by energy generated from renewable sources. Find out more here.

Pedicab Remodeled

Check out this amazing Shark Week advertisement on a Pedicab. A far more creative way to advertise than your standard cab wrap!