Humans, Machines, & Pain Creams

Himani Fast Relief has attracted a lot of attention thanks to its visually and mentally stimulating television ad. The spot has catchy music, interesting visuals, and even a bit of social commentary about the current state of society all wrapped into one. Check it out:



Thanks to Creativity Magazine for pointing this out. You can check out the high quality version of the video here for a limited time.

Banner Ad Makeover

When you think of great advertising, how often do banner ads come to mind? Banner ads have been needing a makeover for some time now, and we're happy to see that Grupo W has given some life to them. Check out these cool ads for EA Battlefield. Interactive, funny, and certainly eye-catching, these banner ads are breaking new ground.

Triple Beach Jacuzzi
Tandem Beach
Tandem Gold Flava

Thanks to Adverblog for pointing this out.

Dove and the Rise of the Anti-Ad

When I was nine it was cool to play with Barbie, but it was also cool to wear huge t-shirts and spandex (ah yes, my glory days). Now I see ten-year-olds with blond extensions and booty shorts. Today there is a constant pressure to be hotter, sexier, thinner and for some reason, always ingesting food on a long stick.

Enter anti-advertising, the reaction to this push for unobtainable goals. On the forefront of this movement is Dove, whose newest campaign advocates the importance of realistic beauty and healthy self-esteem. Click on the picture below to check out their latest video: