Showing posts with label publicity stunt. Show all posts
Showing posts with label publicity stunt. Show all posts

Wednesday, December 5, 2007

Integrated marketing in Japan

Check out this great example of integrated marketing in Asia. The effort was to promote the alliance of Goo and Google. It’s a clever take on the function of search engines and brings a good concept to life in real time.




Although this campaign is from a couple years ago in Japan, it recently caught our attention and we applaud the effort.