Veggie Bus

We’re proud to announce that we just completed the conversion of our new bus to run on 100% Waste Vegetable Oil (WVO). This is the first phase in a series of modifications that we are doing to the bus, but a pinnacle one none the less. The conversion was completed by our great friend, Aaron Stuart, from Angel City Motorworks who is known for his "axe-shredding" (i.e "guitar playing" for less rock-show inclined) in Piebald.

The next phase is to install our light projection turret. I don’t want to spill the beans too much at this point, so keep checking in for updates on this ‘soon to take over the world’ project.

Chase The Rising Sun

Chase the Rising Sun is a social mission that sprouted from a desire to travel around the world. Lauren and Michael Crigler are giving up everything that defines their personal lives to combine their dreams of traveling with their passion for improving the quality of life of others. Driven by their intense respect for the environment and their appreciation of cultural diversity, they'll be traveling to various destinations around the world, volunteering their skills and knowledge, and lending helping hands.

Through Chasetherisingsun.com you can follow Michael and Lauren on their journey and read about their travels and experiences. You can even get involved yourself by staying updated and interested or giving a small donation to one of the groups they are working with.

Cheers to that!

Integrated marketing in Japan

Check out this great example of integrated marketing in Asia. The effort was to promote the alliance of Goo and Google. It’s a clever take on the function of search engines and brings a good concept to life in real time.




Although this campaign is from a couple years ago in Japan, it recently caught our attention and we applaud the effort.

2007 was an exciting year for creative retail spaces. Two in particular that rang true for us were Bodega (Boston) and Grand Opening (NYC).

Grand Opening (NYC): Located in the Lower East Side of Manhattan, Grand Opening charted out a path in 2007 as one of the most creative store fronts in New York City. When we first became aware of the space back in the Spring, it hosted a single ping pong table, monitored 24/7 via web cam. Video streams and reservations were available through their website, and although we didn’t get to check it out first hand, we were able to sponsor a little party in the space. To add to the mystique and cool factor, Grand Opening changed its scenery in late September to become a “drive-in” movie theatre. If you want to take your sweetheart to the show, just log onto http://www.139norfolk.com/ and book your reservation ($75 for 6 people max).




Bodega (Boston): From the detergent and kitty litter in the window, you would have no clue that Bodega was one of 2007’s hottest clothing stores (yeah yeah, we know it opened in 2006). Even when you walk in the front door, there is no tell that you’re not in a convenience store. It is only when you walk to the back of the store and the vending machine slides away that you realize you’re not in Kansas anymore. Bodega (http://www.bdgastore.com/) not only brought fresh kicks and gear to a city that desperately needed trendsetting fashion, but it also exemplified the trend of discovery and elitism – giving fashion hunters a unique hideaway to call their own.





Watch out for: more pop-up shops and creative uses for retail/warehouse space in 2008.

If You Can’t Beat ‘Em… Join ‘Em.

Recently, I’ve seen a number of snarky commentaries on the rise and overtake of social media. This includes videos and blog entries from both social media users and industry experts.

It seems that both of these groups have realized the impact of web 2.0 and the implications for the future and decided to take a light-hearted jab at themselves. Check ‘em out for yourself:

Facebook Network News – Posted by a sketch comedy group:



New Media Douchebags – This sketch was found on a marketing industry video blog:






Although these are quite playful, I wouldn’t be surprised if we start seeing the emergence of a small movement for the demise of social media. The powerful hold social media has on society is undeniable, and with every rise to power there is always opposition. And I’m not just talking about a “Down with Facebook!” club. I’m talking about a real throwback to the old ways… think knitting circles. Evidently, the movement is already taking form: http://news.independent.co.uk/business/news/article3172037.ece

Birdhead has been merging the gap between art and fashion since 2002, connecting like-minded people and providing an alternative to the norm. Their thought provoking designs subtly comment on social, environmental and cultural issues without sacrificing style. With those roots in mind, Birdhead has always printed locally on sweatshop-free shirts with water based inks. Also, next season every shirt will be printed on organic cotton.

For the month of December, in celebration of giving back, Birdhead is kicking it up a notch. All the sales from http://www.birdheaddesign.com/ will be donated to fund volunteer opportunities abroad for social and environmental change. They are calling this project "Chase the Rising Sun.” It was conceived with the vision of spreading awareness and taking initiative for the betterment of the world.

To launch this mission there will be an exhibition at LAB gallery on December 15 in Boston featuring new work by Michael Crigler, founder of Birdhead, Art Director of Street Attack, and owner of Prank Design. Check out some of their designs and invest your holiday spending cash into some cool shirts for a great cause.

Over the next couple of weeks, we’ll be posting snippets from our upcoming yearly review publication, Choice. The publication covers trends that surfaced in 2007, opinions and commentary on hot topics of the year, and predictions for 2008. If you’d like to be included on the distribution list for Choice, please email jess@streetattack.com. If you have any specific requests of topics you’d like us to cover, let us know and we’ll see what we can do.