Tuesday, December 18, 2007

Veggie Bus

We’re proud to announce that we just completed the conversion of our new bus to run on 100% Waste Vegetable Oil (WVO). This is the first phase in a series of modifications that we are doing to the bus, but a pinnacle one none the less. The conversion was completed by our great friend, Aaron Stuart, from Angel City Motorworks who is known for his "axe-shredding" (i.e "guitar playing" for less rock-show inclined) in Piebald.

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The next phase is to install our light projection turret. I don’t want to spill the beans too much at this point, so keep checking in for updates on this ‘soon to take over the world’ project.

Wednesday, December 12, 2007

Chase The Rising Sun

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Chase the Rising Sun is a social mission that sprouted from a desire to travel around the world. Lauren and Michael Crigler are giving up everything that defines their personal lives to combine their dreams of traveling with their passion for improving the quality of life of others. Driven by their intense respect for the environment and their appreciation of cultural diversity, they'll be traveling to various destinations around the world, volunteering their skills and knowledge, and lending helping hands.

Through Chasetherisingsun.com you can follow Michael and Lauren on their journey and read about their travels and experiences. You can even get involved yourself by staying updated and interested or giving a small donation to one of the groups they are working with.

Cheers to that!

Wednesday, December 5, 2007

Integrated marketing in Japan

Check out this great example of integrated marketing in Asia. The effort was to promote the alliance of Goo and Google. It’s a clever take on the function of search engines and brings a good concept to life in real time.

Although this campaign is from a couple years ago in Japan, it recently caught our attention and we applaud the effort.