Wednesday, September 10, 2008

Street Attack Blog is Moving

We just wanted to let everyone know we have moved our blog to a new location. Please check out our revamped site at !!!

Tuesday, September 9, 2008

Finding the Saab of Your Dreams

Acne Digital is taking personality quizzes to a new level with it's Turbo Gene Test, a compatibility quiz that matches users to Saab cars. The interactive quiz is highly visual and quite engaging, asking users a series of six questions including, "Pick the person you have the most in common with" (like John Lennon, Salvador Dali, and Joan of Arc) and "If you were to start a magazine, what would it be about."

The quiz even takes a playful stab at analyzing your answers while presenting your match. "You are a thinker who doesn't rest until problems are solved..." Thank you, oh wise one.

Mini Football Fields Invade Desktops

To get fans pumped for Monday Night Football, ESPN has been giving away mini grow-it-yourself football fields. These fields come with grass seeds, a sponge, a paper ref, goalposts, and a football.

The instructions say it all:
1) wet sponge
2) plant seeds
3) wait for it

Friday, September 5, 2008

Wilco Live at Tanglewood

Street Attack has been digging even further into the music business lately, so to celebrate, we wanted to recap one of favorite music campaigns this year: Wilco live at Tanglewood.

In August, the most legendary concert event of the summer needed an equally legendary promotional campaign. We pulled out some of our big guns and amplified our coverage by using online blogger PR and SMO tactics, retail/lifestyle and concert outreach, and light projections.

Our online tactics received coverage on over 40 sites, including Facebook, MySpace, Twitter, lastFM, JamBase, Zevents,, Craig’s List, and CitySquares. Our offline tactics extended through New England cities small and large, including Boston, Cambridge, Framingham, Natick, Worcester, Northampton, Springfield, Southborough, Allston, Pittsfield, Newport, and Providence.

The concert was attended by over 12,000 people.

Wednesday, September 3, 2008

Fox Light Projections

Street Attack hit the road with our light projection bus for a promotion of the Fox Fantasy Football "LT in 08" text campaign. We took over five cities — Boston, New York, Chicago, San Francisco, and San Diego — projecting in high traffic locations and creating some serious buzz. We spent two nights in each city and covered about six prime locations, from sports arenas to music festivals. Check out the video:

Friday, August 29, 2008

Fun Friday

I wonder if the world of pet product related marketers will jump on the winged cat thing?

Wednesday, August 27, 2008

A Campaign About Nothing

Seinfeld lovers across the country are rejoicing as the show's themed bus continues on its national campus tour. The promotional bus includes a memorabilia museum, plasma TVs playing highlights and replicas of Monk's diner and Kramer's Frozen Yogurt Bar.

But the fun doesn't stop with the bus. There are also printed tents and laptop kiosks outside with interactive elements like a testimonial booth to record your impressions of characters and a "Marine Biologist Hole-in-One" putting game.

Thanks to Craftmen for the pictures

Tuesday, August 26, 2008

Dell Gets Creative with a Dome

Dell stepped it up this summer with its "Summer Rocks" campaign and the introduction of the Dell Dome. This multimedia lounge has embarked on a nationwide tour, starting in Chicago on August 1st at Lullapalooza and will end at the Austin City Music Festival on September 28th.

The 44-foot branded dome has everything from multimedia to create digital mix tapes to hair dressers ready to create rock star dos. Add in some airbrushed tattoos and some killer Brooklyn art and it's the perfect pit stop during a music festival. Find out what it's all about at the microsite or check out the video:

Save the Polar Bears

For those of you who enjoyed our July 18th post about Joshua Allen Harris' inflatable art installation, you'll be happy to know that his work has inspired others to put his idea to further use. Check out this commercial created by the Environmental Defense Fund urging people to use public transportation to combat global warming and save the polar bears.

Cruise Line Busts a Move

Still excited over the recent success of BEMF, Street Attack was glad to see another company embracing the power of dance and trying out some new moves. Viking Line, a ferry service between Finland, Sweden, and Estonia, has launched a new "Dance Match" website in an effort to promote their on-ship dance halls and connect people based on their dancing preferences and skills.

Users send in videos of themselves busting their favorite moves and create profiles. Viking Line will then send users their dance matches and if both parties think they've found their ideal partner, the company provides contact information. One lucky match will win a free cruise and the opportunity to show of their dancing chemistry. The English language site is still under construction, but the Swedish version is pretty intuitive to navigate and there are definitely some great moves you won't want to miss.

Monday, August 25, 2008

Butt Naked

If just seeing those words caught your attention, imagine how much buzz Lush employees are generating walking around London in nothing but ass-exposing aprons.

Lush, a cosmetics company that prides itself on its green efforts, is pushing forward with its bold campaign, spreading the message that less is more; that is, packaging is wasteful and harmful to the environment. Last year employees turned heads and spread their message in Berlin. While this is not the first time Lush has exposed all, it nonetheless offers insight into just what it takes to make a splash in today's media-saturated market.

Pictures are from the Berlin promotions and were found at GreenPacks.

Wednesday, August 20, 2008

T-Boy: Japan C Paper Art

In collaboration with New York – Tokyo, Street Attack recently commissioned a Shin Tanaka original design for a new initiative for Felissimo. The paper toy, known as a T-Boy, will be on display at Felissimo’s NY Design house starting in September. The template can be downloaded from the Japan C website, so those brave enough to try to make their own version can give it a shot.
Check out Shin’s work here.

Cell Phone Straps

Ignited by a cross marketing campaign by Converse and Pepsi celebrating Converse’s 100th anniversary, cell phone straps may be sneaking into American mainstream culture.

Cell phone straps have been a staple in Japan since the introduction of cell phones to the mass public. Straps and charms have a long history in Japan, becoming popular in the 1600s as tobacco and pill case accessories.

Most teenagers have at least three charms dangling from their cell phones. It will be interesting to see if this trend takes off in the US.

Find out more from Hypebeast.

Friday, August 15, 2008

The Glory of BEMF

You know one of those "aha" moments when you see everything come together harmoniously? That was BEMF. All the blood, sweat, and tears Street Attack and Famous Friends put into the event paid off with an excellent compilation of electronic music, a killer location, soy ice cream, and plenty of grooving hipsters.

The sun gods must have been on BEMF’s side because the rain shifted just in time for the outdoor festivities. The music acts were electric, pumping synthesized energy into the audience as people danced and mingled around the crowded venue. The addition of an ice cream truck and taco stand only added to the pleasure of the evening. A fun time was had by all, so watch out because next year BEMF will be even bigger and better.

Check out more pics from The Culture of Me here.

Humans, Machines, & Pain Creams

Himani Fast Relief has attracted a lot of attention thanks to its visually and mentally stimulating television ad. The spot has catchy music, interesting visuals, and even a bit of social commentary about the current state of society all wrapped into one. Check it out:

Thanks to Creativity Magazine for pointing this out. You can check out the high quality version of the video here for a limited time.

BEMF Feedback

Here are some of the great comments we received about BEMF:

-The Glass (headlining performer at BEMF)

“I can't tell you how much it meant to be involved in such a monumental event as BEMF. This is the way great things are begun between friends that share mutual passions. I love you guys so much!” - RekLES (DJ at BEMF)

“Thank you soooooo much for having us! We had an awesome time and love playing your parties. We are really happy too! Xoxo” - TODOSANTOS (Venezuelan performer at BEMF)

“The 1st BEMF was a snapshot of something very special happening in Brooklyn. This year will provide a great base for things to come in the future. I hope they let us play it again.” - Finger On The Pulse

“Thanks again for having me work your event yesterday. It was a great experience and I had the chance to meet some really great people. I think it was a great success for you and for Brooklyn. It can only get bigger and better. Like I said, when people were leaving at the end of the night, they were all smiling and thanking us at the door and asking for more info on other events like this. So good job!” - Brandon, BEMF Volunteer

Monday, August 11, 2008


Fret not, shoe fanatics. We're continuing on our quest to find the most creative shoe promotions and this time we've landed on Nike.

Nike's latest promotion takes mobile interactivity to a new level. Consumers can take pictures on their cell phones, send the pictures to Nike, and Nike will create a picture of a pair of 1985 Nike Dunks featuring the two most prominent colors in the photo. Nike will then send you a picture of your unique shoes superimposed over your original picture. You can also buy your custom kicks on the NIKEiD website.

Benetton Unites Tibet and China

Besides sex, there is nothing quite like sociopolitical controversy to fuel an ad campaign. True to their "United" color, Benetton has decided to push the envelope yet again and showcase a Tibetan monk and Chinese soldier bowing towards each other in a mutual display of respect.

The campaign is aptly titled Victims, and is open to interpretation. One can assume it might relate to both the brutality towards Tibet and the devastation incurred by the earthquake in China. Benetton is using its Colors magazine to showcase pictures from the earthquake paired with Tibetan prays for the Chinese. While Benetton tends to push controversial ads to the point of overkill, this one sends a pretty powerful message. Article Via Fashion Reporters

Adidas Goes Big for UEFA EURO 2008

Adidas pulled out all the stops for its promotion of UEFA EURO 2008, building a 108-foot, 7 ton replica of a huddle featuring all of Europe's top soccer players. The epic monument can be found in the grand hall of Zurich's train station.

On top of offering an amazing visual display, the monument also comes to life twice a day during rush hour when commuters and visitors can hear the players cheering each other on in their respective languages. Take a 360 degree tour here and check out the video below:

The New York City Waterfalls

Danish artist Olafur Eliasson created the largest public art event in Manhattan since The Gates in 2005. He built huge waterfalls (90 to 120 feet tall!) from scaffolding in various New York locations.

The water is rerouted from the East River and all electricity used to power the falls is 100% offset by energy generated from renewable sources. Find out more here.

Thursday, August 7, 2008

Pedicab Remodeled

Check out this amazing Shark Week advertisement on a Pedicab. A far more creative way to advertise than your standard cab wrap!

Wednesday, August 6, 2008

Boston SummerMash was a Smash

As predicted, the Boston Mashable event was a huge success. We were honored to be one of the marketing partners, and were even more excited to bring our photo booth. We got a great picture of Pete Cashmore holding up one of our pics! We also got a nice little shout out on Steve Garfield’s site Off On A Tangent Thanks Steve! Looking forward to the NYC event tomorrow.

Nike's "Holy Crap" Tank

Nike had one goal with its latest promotion of the AST Dew Tour: to make everyone say "holy crap." Well, congratulations Nike, job well done.

Hub Strategy took on the task on behalf of Nike, creating a decked out urban-assault vehicle that created just the viral response Nike was hoping for. The tank has a skate ramp, a wake board tower, BMX racks, a barbecue, a remote control iPod and oh so much more.

The vehicle will be at the next 3 Dew Tour stops in Portland (August 21-24), Salt Lake City (September 11-14), and Orlando (October 16-19) before it embarks on a tour of its own, so keep an eye out.

Tuesday, August 5, 2008

GoBigger: The World's Largest LED

Craftsmen had quite the challenge: building a trailer to support the world's largest mobile video screen, GoBigger. This hi-def LED beast is 19 feet by 33 feet and weighs about 12,000 pounds.

The trailer is an impressive 53 feet and can spin the unit 360 degrees. GoBigger debuted at the St. Louis July 4th festival.

Banner Ad Makeover

When you think of great advertising, how often do banner ads come to mind? Banner ads have been needing a makeover for some time now, and we're happy to see that Grupo W has given some life to them. Check out these cool ads for EA Battlefield. Interactive, funny, and certainly eye-catching, these banner ads are breaking new ground.

Triple Beach Jacuzzi
Tandem Beach
Tandem Gold Flava

Thanks to Adverblog for pointing this out.

Friday, August 1, 2008

Viral Vinyl

With music downloading running rampant, artists have to carefully decide how to release their new music, and we think British singer-songwriter Tallulah Rendall got it right.

Rendall released her newest single, "Only You," on viral vinyl. This means anybody who walks into Bush Hall on August 6th receives the vinyl single wrapped in artwork, a short story, and a download code that can be passed onto friends. The person whose code gets used the most gets a free album. Rewarding fans and going viral at the same time we like it.

BEMF: All Day Dance Party!

Join Street Attack, Famous Friends, and Impose at the first ever, soon to be epic, annual Brooklyn Electronic Music Festival! Its an all day dance party featuring over 14 DJs and live acts!


WHAT: All day dance party!
WHEN: Saturday, August 9th, noon - 9 PM
WHERE: The Brooklyn Yard
388-400 Carroll St
Brooklyn, NY 11231
COST: $10 pre-sale/$15 at the door

Buy tickets HERE and RSVP on


The Culture of Me



388-400 CARROLL ST.
(betw. Bond and Nevins)

Carroll Gardens


SummerMash Boston

Our good friends at Mashable are throwing one killer party and we want all of you to be a part of it! Mashable is on its US summer tour and Boston is its next stop.

SummerMash will be a fun party to connect with social media savants, enjoy some cocktails, and meet industry leaders. This will be an awesome time and a great way to meet up with some really cool and innovative people. Don't miss out!

WHAT: SummerMash Boston
WHERE: The Roxy
279 Tremont Street
Boston, MA 02116
WHAT ELSE: Drink tickets, light appetizers, and a few surprises!
RSVP: Tickets will be released through Eventbrite
21+ Only

Buy tickets here:

Tell all your friends, get your tickets, and we'll see you there!

Monday, July 28, 2008


Continuing our “shoe” theme on the Street Attack blog, we've added the new Puma spot. They have managed to include music collaboration, trendy dance art, and a call to web all in one 30 sec commercial!

Thursday, July 24, 2008

Rebranding a Brand

Converse is finally piggy backing on their long time loyal consumers in the music and fashion industry. The new brand launch includes a song/video collaboration between three respected artists Julian Casablancas, Santgold and Pharell Williams.

This black-and-white paper doll themed video can double as a full length music video or be cut into commercial spots. For those special touches, 3 HD cameras were brought in and it was all topped off with CGI animation. Sorry no video girls or $100,000 cars. Just some chuck’s and 10,000 paper cut-outs of the artists!

Check out the unique video/commercial hybrid below:

Monday, July 21, 2008

The New Facebook

Much like the 1960’s race to the moon, there has been an online race to be the first social networking site to take over the web. This day marks a fundamental advancement towards a more universal social web platform. Facebook has unveiled a new look, a sleeker design that brings media sharing front and center. The big question now is how will the masses take to the new experience?

Our initial reaction was why? There didn’t seem to be any truly noteworthy change, other than the basic functionality. However, upon further glance, what’s really important is not the aesthetics of the new Facebook, but what this change in format signifies for the future of the web. The details show a movement towards a social community that has a bigger picture in mind for connecting people in the larger context of the internet.


  • Tabs keep your information separate and compact and also make your Wall the main focus of your profile.
  • The Wall also has morphed into a combination of the previous version of its self and the mini feed.
  • A new addition, the Publish Box, let’s you add photos, notes, videos, etc. all with one click, highlighting Facebook’s new emphasis on media sharing.
  • Applications can be test run and used without the need to add it to a profile.

With its focus on media sharing and user interactions, Facebook is trying to transform into a one-stop-shop, replacing the need for other social networks and pushing along in the race for Web 3.0.

Dipping Into New Creative

Check out this new elevator complete with automatic dipping Oreo. With their new slogan “Milk’s Favorite Cookie,” this was a creative way to solidify the brand extension and keep everyone’s minds on Oreo’s.

Find a Penny, Pick It Up...

Chevy took a daring approach with its latest ad for the Aveo in London, actually paying people to pay attention. Chevy's 20-foot billboard was made entirely out of one-pence coins to market the car's 769,500 pence price, and created such strong buzz that all the pennies were stripped clean in less than 30 minutes!

Found on Neatorama, photo from autobloggreen

FYI Designers

Calling all designers: Uniqlo, Japan’s answer to the GAP, is accepting entries to their annual T-shirt contest. Why not design a T-shirt, have it displayed and sold all over the world, and win some money on top of that?

Check out details at:

Image and video hosting by TinyPic

Yurie Okada Lorange