Wednesday, August 6, 2008

Nike's "Holy Crap" Tank

Nike had one goal with its latest promotion of the AST Dew Tour: to make everyone say "holy crap." Well, congratulations Nike, job well done.

Hub Strategy took on the task on behalf of Nike, creating a decked out urban-assault vehicle that created just the viral response Nike was hoping for. The tank has a skate ramp, a wake board tower, BMX racks, a barbecue, a remote control iPod and oh so much more.

The vehicle will be at the next 3 Dew Tour stops in Portland (August 21-24), Salt Lake City (September 11-14), and Orlando (October 16-19) before it embarks on a tour of its own, so keep an eye out.

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