Cruise Line Busts a Move

Still excited over the recent success of BEMF, Street Attack was glad to see another company embracing the power of dance and trying out some new moves. Viking Line, a ferry service between Finland, Sweden, and Estonia, has launched a new "Dance Match" website in an effort to promote their on-ship dance halls and connect people based on their dancing preferences and skills.


Users send in videos of themselves busting their favorite moves and create profiles. Viking Line will then send users their dance matches and if both parties think they've found their ideal partner, the company provides contact information. One lucky match will win a free cruise and the opportunity to show of their dancing chemistry. The English language site is still under construction, but the Swedish version is pretty intuitive to navigate and there are definitely some great moves you won't want to miss.