Cell Phone Straps

Ignited by a cross marketing campaign by Converse and Pepsi celebrating Converse’s 100th anniversary, cell phone straps may be sneaking into American mainstream culture.

Cell phone straps have been a staple in Japan since the introduction of cell phones to the mass public. Straps and charms have a long history in Japan, becoming popular in the 1600s as tobacco and pill case accessories.

Most teenagers have at least three charms dangling from their cell phones. It will be interesting to see if this trend takes off in the US.

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