Wednesday, September 10, 2008

Street Attack Blog is Moving

We just wanted to let everyone know we have moved our blog to a new location. Please check out our revamped site at !!!

Tuesday, September 9, 2008

Finding the Saab of Your Dreams

Acne Digital is taking personality quizzes to a new level with it's Turbo Gene Test, a compatibility quiz that matches users to Saab cars. The interactive quiz is highly visual and quite engaging, asking users a series of six questions including, "Pick the person you have the most in common with" (like John Lennon, Salvador Dali, and Joan of Arc) and "If you were to start a magazine, what would it be about."

The quiz even takes a playful stab at analyzing your answers while presenting your match. "You are a thinker who doesn't rest until problems are solved..." Thank you, oh wise one.

Mini Football Fields Invade Desktops

To get fans pumped for Monday Night Football, ESPN has been giving away mini grow-it-yourself football fields. These fields come with grass seeds, a sponge, a paper ref, goalposts, and a football.

The instructions say it all:
1) wet sponge
2) plant seeds
3) wait for it

Friday, September 5, 2008

Wilco Live at Tanglewood

Street Attack has been digging even further into the music business lately, so to celebrate, we wanted to recap one of favorite music campaigns this year: Wilco live at Tanglewood.

In August, the most legendary concert event of the summer needed an equally legendary promotional campaign. We pulled out some of our big guns and amplified our coverage by using online blogger PR and SMO tactics, retail/lifestyle and concert outreach, and light projections.

Our online tactics received coverage on over 40 sites, including Facebook, MySpace, Twitter, lastFM, JamBase, Zevents,, Craig’s List, and CitySquares. Our offline tactics extended through New England cities small and large, including Boston, Cambridge, Framingham, Natick, Worcester, Northampton, Springfield, Southborough, Allston, Pittsfield, Newport, and Providence.

The concert was attended by over 12,000 people.

Wednesday, September 3, 2008

Fox Light Projections

Street Attack hit the road with our light projection bus for a promotion of the Fox Fantasy Football "LT in 08" text campaign. We took over five cities — Boston, New York, Chicago, San Francisco, and San Diego — projecting in high traffic locations and creating some serious buzz. We spent two nights in each city and covered about six prime locations, from sports arenas to music festivals. Check out the video: