Wilco Live at Tanglewood

Street Attack has been digging even further into the music business lately, so to celebrate, we wanted to recap one of favorite music campaigns this year: Wilco live at Tanglewood.

In August, the most legendary concert event of the summer needed an equally legendary promotional campaign. We pulled out some of our big guns and amplified our coverage by using online blogger PR and SMO tactics, retail/lifestyle and concert outreach, and light projections.



Our online tactics received coverage on over 40 sites, including Facebook, MySpace, Twitter, lastFM, JamBase, Zevents, Going.com, Craig’s List, and CitySquares. Our offline tactics extended through New England cities small and large, including Boston, Cambridge, Framingham, Natick, Worcester, Northampton, Springfield, Southborough, Allston, Pittsfield, Newport, and Providence.


The concert was attended by over 12,000 people.

Dell Gets Creative with a Dome

Dell stepped it up this summer with its "Summer Rocks" campaign and the introduction of the Dell Dome. This multimedia lounge has embarked on a nationwide tour, starting in Chicago on August 1st at Lullapalooza and will end at the Austin City Music Festival on September 28th.


The 44-foot branded dome has everything from multimedia to create digital mix tapes to hair dressers ready to create rock star dos. Add in some airbrushed tattoos and some killer Brooklyn art and it's the perfect pit stop during a music festival. Find out what it's all about at the microsite or check out the video:

BEMF Feedback

Here are some of the great comments we received about BEMF:

“THANKS AGAIN FOR A WICKED PARTY”
-The Glass (headlining performer at BEMF)

“I can't tell you how much it meant to be involved in such a monumental event as BEMF. This is the way great things are begun — between friends that share mutual passions. I love you guys so much!” - RekLES (DJ at BEMF)

“Thank you soooooo much for having us! We had an awesome time and love playing your parties. We are really happy too! Xoxo” - TODOSANTOS (Venezuelan performer at BEMF)

“The 1st BEMF was a snapshot of something very special happening in Brooklyn. This year will provide a great base for things to come in the future. I hope they let us play it again.” - Finger On The Pulse

“Thanks again for having me work your event yesterday. It was a great experience and I had the chance to meet some really great people. I think it was a great success for you and for Brooklyn. It can only get bigger and better. Like I said, when people were leaving at the end of the night, they were all smiling and thanking us at the door and asking for more info on other events like this. So good job!” - Brandon, BEMF Volunteer

Viral Vinyl

With music downloading running rampant, artists have to carefully decide how to release their new music, and we think British singer-songwriter Tallulah Rendall got it right.

Rendall released her newest single, "Only You," on viral vinyl. This means anybody who walks into Bush Hall on August 6th receives the vinyl single wrapped in artwork, a short story, and a download code that can be passed onto friends. The person whose code gets used the most gets a free album. Rewarding fans and going viral at the same time — we like it.

BEMF: All Day Dance Party!

Join Street Attack, Famous Friends, and Impose at the first ever, soon to be epic, annual Brooklyn Electronic Music Festival! Its an all day dance party featuring over 14 DJs and live acts!

Details:

WHAT: All day dance party!
WHEN: Saturday, August 9th, noon - 9 PM
WHERE: The Brooklyn Yard
388-400 Carroll St
Brooklyn, NY 11231
COST: $10 pre-sale/$15 at the door
ALL AGES!

Buy tickets HERE and RSVP on GOING.com.

EVENT PHOTOGRAPHY BY :

The Culture of Me
 and NICKY DIGITAL

FREE PHOTOBOOTH!




DIRECTIONS TO THE YARD:

388-400 CARROLL ST.
(betw. Bond and Nevins)

Carroll Gardens

F/G TO CARROLL ST.
N/R TO UNION ST.

Arts-Music-Culture: Finding the Gold in Pirating

A few weeks ago I sold band merch for a local Boston band called The Information. They just created a new album, but did not release a CD. Weird? Not really. These days, artists are finding new ways to attract consumers who might normally download music illegally.


The Information produced flash drives for fans to purchase. Then, they could simply upload all the songs into their computers legally. The band extended their gimmick merchandise by putting new labels on old 8-Track discs with a download code. Fans who chose to buy the 8-Track (which could have anything on it from the Dooby Brothers to Anita Ward) could type in the code and upload the songs that way.

A similar case is with the Canadian band Stars (Arts&Crafts). The band just wrapped up recording their new album and it’s official release date is September 25th. From now until the fall, promotional CDs will be sent out to radio stations, PR people, Music magazines, etc. The CD will inevitably be leaked. So, the band has opted to have a “if you can’t beat ‘em, join ‘em” attitude. They have released their album on iTunes for fans to purchase before the official release date months later.

It’s a natural occurrence for things to change. The music industry is no exception. While artists are finding it tougher to keep their fans from buying their music, reliance on marketing is becoming even more essential. It’s forcing the industry to be more creative with their approach to make new albums stand out.