Friday, August 1, 2008

Viral Vinyl

With music downloading running rampant, artists have to carefully decide how to release their new music, and we think British singer-songwriter Tallulah Rendall got it right.

Rendall released her newest single, "Only You," on viral vinyl. This means anybody who walks into Bush Hall on August 6th receives the vinyl single wrapped in artwork, a short story, and a download code that can be passed onto friends. The person whose code gets used the most gets a free album. Rewarding fans and going viral at the same time we like it.

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