Converse is finally piggy backing on their long time loyal consumers in the music and fashion industry. The new brand launch includes a song/video collaboration between three respected artists — Julian Casablancas, Santgold and Pharell Williams.
This black-and-white paper doll themed video can double as a full length music video or be cut into commercial spots. For those special touches, 3 HD cameras were brought in and it was all topped off with CGI animation. Sorry no video girls or $100,000 cars. Just some chuck’s and 10,000 paper cut-outs of the artists!
Check out the unique video/commercial hybrid below:
Thursday, July 24, 2008
Rebranding a Brand
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1 comment:
nice. can't wait to see the second installment!!
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