Thursday, July 24, 2008

Rebranding a Brand

Converse is finally piggy backing on their long time loyal consumers in the music and fashion industry. The new brand launch includes a song/video collaboration between three respected artists Julian Casablancas, Santgold and Pharell Williams.

This black-and-white paper doll themed video can double as a full length music video or be cut into commercial spots. For those special touches, 3 HD cameras were brought in and it was all topped off with CGI animation. Sorry no video girls or $100,000 cars. Just some chuck’s and 10,000 paper cut-outs of the artists!

Check out the unique video/commercial hybrid below:

1 comment:

iddy.biddy said...

nice. can't wait to see the second installment!!