Monday, July 21, 2008

Find a Penny, Pick It Up...

Chevy took a daring approach with its latest ad for the Aveo in London, actually paying people to pay attention. Chevy's 20-foot billboard was made entirely out of one-pence coins to market the car's 769,500 pence price, and created such strong buzz that all the pennies were stripped clean in less than 30 minutes!

Found on Neatorama, photo from autobloggreen

1 comment:

iddy.biddy said...

did someone replace the pennies after the first tear down??? Didn't last very long but I'm sure it created a ton of PR!