Wednesday, February 27, 2008

Targeting GenY: Impact through Experience

Check out this article in the latest Event Solutions release: A New Generation of Event Marketing

Creative experiential programming has definitely become a must for marketers who really want to make a genuine connection with their audience. We were highlighted for our recent work on the Sparks, Ignite What’s Next tour, and for the live collaborative painting demonstration we had at our holiday party.

One common misconception is that the experience has to directly relate to the product/brand. This is not always the case. Create something that is fun and the audience will dig it.

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