Tuesday, August 14, 2007

Environmental Advertising

In environments where ad space is sold on almost anything, it’s a breath of fresh air to see something new and creative like these Hurley ads:

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This custom ad can be seen at a venue in southern California called Chain Reaction. Chain Reaction is ‘Southern California’s coolest all ages venue,’ at least according to their web site. This staple to the southern California pop-punk/indie/emo scene has hosted such acts as Saves the Day and Fall Out Boy.

This ad caught my attention, because not only was it customized to fit right into the space on the outside of the sound board, but it was also completely manufactured just for this spot. The whole thing was made from stitched together fabric giving it a very personal touch. The location of the sound booth faces right into the main floor in front of the stage, where on a sold out night 500+ attendees can be found. This niche advertisement is the perfect way for Hurley to reach its target audience in an environment with high loyalty to a lifestyle directly related to Hurley’s products. Hats off to them.

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