Experiential marketing is all about getting out into the real world and letting people interact with your products. 97 years ago, Heinz was going door-to-door spreading the brand and today we are seeing another surge in this form of marketing. Companies such as Dewalt expect to spend 50% of its 2008 marketing budget in non-traditional advertising.
Panasonic, with a 2008 budget of 90 million, expects to reserve a third of it specifically for experiential marketing.
Although experiential marketing has been a specialty of Street Attack since the beginning, in 2008 we have already noticed even more interest in these campaigns. Now, we would like to offer some free consulting services by listing a few brands we definitely think should stay away from experiential marketing in 2008.
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