Monday, June 2, 2008

I'll have a burger with a side of rock star

One of middle-America's favorite 24 hour diners, Denny's, has expanded their menu to include...brace yourself...the Rock Star Menu. Say what? No joke. Denny's has currently secured Taking Back Sunday, The All-American Rejects, Plain White T's, and Eagles of Death Metal for their monumental collaboration of signature slams and rock jams. TBS will have their first Rock Star menu launching in August on a national scale.

Denny's have also launched their "Adopt-a-band" program in which up-and-coming bands can compete for temporary sponsorship from them. Six new bands are chosen every other month and receive free food anytime they want and featured content on the Denny's microsite In return each band is expected to visit three Denny's a month and mention each of these visits on their band's homepage. The first adoptees are EndeverafteR, Saving Abel, Take The Crown, Switches, Forever The Sickest Kids, and Foxy Shazam.

This might possibly be one of the weirdest marketing campaigns I've heard to date. But, when I was 16 years old in Kokomo, Indiana and spending about 15 hours a week at Denny's smoking cigarettes and drinking coffee with the "cool kids", I probably would have been really excited about being able to choose from a menu created by The Smashing Pumpkins. So, kudos to Denny's for putting free food in the bellies of the rock stars.

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