This viral video spread through offices like chicken pox in a kindergarten. But I must say, this epidemic was much more fun. A few nights later I saw it on prime time news... just another example of how mainstream media is picking up what's going on in the Web 2.0 world.
And, to any Web 2.0 critic out there, this 5 second video received more than 1.1 million hits on Youtube. If you do some quick math, that's 38 work weeks spent watching this clip - the majority of a year (and that doesn't include any other site that it was on)! I'm not saying that social media is the only answer for marketers, but this goes to show that it deserves time and attention to figure out if it is one of the answers for a client or your brand.