Do You Believe in Magic?

"You shrunk my Honda B@#ch!"

Ah yes, YouTube. Where would we be without you? Through the power of YouTube, these hilarious David Blaine knock-off sketches are getting more coverage than they would on Network TV. There is a series of four available for your viewing pleasure. The first one has received over 14 million views. Mitch Silpa definitely has the David Blaine, ‘are you impressed’ stare down like a pro. I think the third one is my favorite. Check them out:



The first three come off as genuine comedy, although the fourth one seems to be infiltrated by some guy Zaoza. I guess we’ll have to see how that relationship develops.

Targeting GenY: Impact through Experience

Check out this article in the latest Event Solutions release: A New Generation of Event Marketing

Creative experiential programming has definitely become a must for marketers who really want to make a genuine connection with their audience. We were highlighted for our recent work on the Sparks, Ignite What’s Next tour, and for the live collaborative painting demonstration we had at our holiday party.

One common misconception is that the experience has to directly relate to the product/brand. This is not always the case. Create something that is fun and the audience will dig it.

Poverty Ends with Free Rice and a little Education

Play a game and fight world hunger. Yep, it's actually that simple.


FreeRice.com is a pretty amazing idea, marrying altruism, education, and marketing. The idea is simple: play a vocabulary game and for each word you get right, FreeRice will donate 20 grains of rice through the UN World Food Program to end hunger.

The creators definitely got this one right, making an addictive game that can replace a multitude of mindless other computer addictions (minesweeper anyone?) while giving back to the world. Now, how can we also make this vocabulary game available to the people who are receiving the rice? Programs like "One Laptop Per Child" are paving the way to do just that.

Don't be shy - do something good for the world and learn something while doing it!

Horton Hires a Ho!

Having a case of the Mondays? If you're looking for some good ole procrastination or just want a laugh, check out these great, terribly inappropriate childhood books. These are perfect for striking some nostalgic chords in the hearts of those of us that remember these books from our childhoods.

Skittles... Snickers... Pretzels... Pot?

Here is a little fun Friday morning fact. Marijuana opens for vending… no joke! Available in LA, you can now get all your prescription buds from a vending machine. Only after you pass security, give your fingerprint, and present your prescription will you be granted the credit card that allows you access to this electronic dealer. This credit card beats any free miles and extra points everyone else offers. Check out MSNBC's article.



WOW, I guess Los Angeles is really making an effort to go green this year!

Experience Pays

Experiential marketing is all about getting out into the real world and letting people interact with your products. 97 years ago, Heinz was going door-to-door spreading the brand and today we are seeing another surge in this form of marketing. Companies such as Dewalt expect to spend 50% of its 2008 marketing budget in non-traditional advertising.

Panasonic, with a 2008 budget of 90 million, expects to reserve a third of it specifically for experiential marketing.

Although experiential marketing has been a specialty of Street Attack since the beginning, in 2008 we have already noticed even more interest in these campaigns. Now, we would like to offer some free consulting services by listing a few brands we definitely think should stay away from experiential marketing in 2008.

Go Go Gadget Brand Extension!

It seems that most technology today is compatible with your iPod, car, alarm clock stereo, and even your sneakers!


The iPod has become a co-branding whore. Check out their new partnership with Whirlpool’s “Plug and Play Fridge,” complete with iPod dock.



Come on, the iFridge?... Isn't this getting a little out of hand?