Arts-Music-Culture: T-shirt Lovers Rejoice

In the 90s, it was Ralph Lauren, Calvin Klein, and Chanel.  Now... well it's Harry, Nick and Greg. Their clothing line, Peg Leg, has exploded onto the fashion scene. The company is completely run by these three boys who simply “love t-shirts.” These guys aren’t pretentious designers and they don't even think their stuff is cooler than yours - but trust me, it is. And, when they aren’t designing shirts or doing homework, they are interviewing random people in the city and creating content for their website (pegleg nyc).

Oh, and about that website of theirs… it’s not for those with a weak stomach. What pissing on pizzas or sunburned asses have to do with selling t-shirts is beyond me. Johnny Knoxville beware - these kids are crazy and talented.

And if that's not enough, they do advertising too. The trio was recently asked to produce a video representing Canal Street. The video was showcased at Barney’s, collaborating with the release of Jack Spade X New Era collaboration.

Other cool NYC fashion:

oxycottontail

tanktheory

brooklyn industries

Graphic Takeover

In the advertising frenzy that is corporate America, nothing is harder than standing out.  This is why in the fall of 2006, when my good buddy Aaron from Alphabet Arm Design contacted us about his Graphic Takeover exhibit at the Paradise Lounge, we knew we had out work cut out.

Wild posting is something that has been happening since the invention of the poster. But a once free-roaming, eye-catching beast, wild-posting has been confined to designated spots.  Individuals posters are now lost among the sea of promotions, all that effort to stand out, wasted.

So here's where our creativity came in. Our goal was to create a stand-alone wild-posting that would grab attention immediately and take a split second to digest, and that’s just what we did. On that fateful night back in September, our stealth team took over the streets of Boston.  We pieced together giant Graphic Takeover logos on street furniture throughout the city.  Add an online marketing campaign and we were in business.  Check it out:

 

Weeks later, friends of mine forwarded pictures on Flickr that other people had taken and posted online:



more pictures here, and here

Prolegomenon

If you’re reading this right now, then you are harnessing the power of the web and your power to choose which information you consume and when.

It’s no secret that this power has shaken things up in the advertising and marketing industry and has paved new paths for how we communicate and obtain information. It’s because of this change in climate that Street Attack exists, and it’s the intention of our blog to share with you our credo and to feature voices and opinions of those within our network.

Street Attack exists as a channel to unite cultures, to combine parties, to connect brands with a relevant audience. We’re switchboard operators - we tie strings, form bonds, compound interests, we act as marketing architects.

We believe in discovery vs. intrusion, authenticity and validity. This blog is to alert, report, inform and inspire all who read it. We hope you enjoy it and encourage your contribution.

There are many exciting things on the horizon.  We're truly at a turning point in marketing history and we invite you to join us.  So, sign up and stay updated as we spread information from our network to yours.