Wednesday, June 27, 2007

Graphic Takeover

In the advertising frenzy that is corporate America, nothing is harder than standing out.  This is why in the fall of 2006, when my good buddy Aaron from Alphabet Arm Design contacted us about his Graphic Takeover exhibit at the Paradise Lounge, we knew we had out work cut out.

Wild posting is something that has been happening since the invention of the poster. But a once free-roaming, eye-catching beast, wild-posting has been confined to designated spots.  Individuals posters are now lost among the sea of promotions, all that effort to stand out, wasted.

So here's where our creativity came in. Our goal was to create a stand-alone wild-posting that would grab attention immediately and take a split second to digest, and that’s just what we did. On that fateful night back in September, our stealth team took over the streets of Boston.  We pieced together giant Graphic Takeover logos on street furniture throughout the city.  Add an online marketing campaign and we were in business.  Check it out:


Weeks later, friends of mine forwarded pictures on Flickr that other people had taken and posted online:
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Image and video hosting by TinyPic

pictures here, and here

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