Tuesday, September 18, 2007

This sure beats my Civil War project in 3rd grade…

What do you get when you put together the game franchise that reached the highest grossing media opening day in history ($125 million) and a creative team of marketing super-brains? The diorama of the CENTURY… While many of you have already seen the partnerships with Mountain Dew, 7-Eleven, and channel sales commercials from Gamestop, you may not have seen this piece of eyecandy.

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Why am I so excited about this? Because it is one of the most original, exciting, interactive, and just freaking cool pieces of viral marketing I have seen in a while. The level of detail alone is enough to make any creative type stare and drool. But the story gets better in that not only can I watch, I can interact (click on the blue dots whenever you see one) and get an even deeper level of the story taking place around me.

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In my opinion this will accomplish two rather monumental goals:
1) It will generate the viral interest they are hoping for among current Halo fans as well as non-current fans due to its sheer amazing-ness
2) The hype around
this game is already at a fanatical frothing frenzy, and with stunts like this, the hype is staying strong even among the already dedicated Halo-lovers (How do I know? Well, I’m one of them!)

Some of the interactive elements even have a “date of release”—a nice ploy to keep me coming back for more.

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One thing is for sure: the “Halo” franchise marketing train is definitely gaining speed…

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