Friday, November 30, 2007

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2007 was an exciting year for creative retail spaces. Two in particular that rang true for us were Bodega (Boston) and Grand Opening (NYC).

Grand Opening (NYC): Located in the Lower East Side of Manhattan, Grand Opening charted out a path in 2007 as one of the most creative store fronts in New York City. When we first became aware of the space back in the Spring, it hosted a single ping pong table, monitored 24/7 via web cam. Video streams and reservations were available through their website, and although we didn’t get to check it out first hand, we were able to sponsor a little party in the space. To add to the mystique and cool factor, Grand Opening changed its scenery in late September to become a “drive-in” movie theatre. If you want to take your sweetheart to the show, just log onto
http://www.139norfolk.com/ and book your reservation ($75 for 6 people max).

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Bodega (Boston): From the detergent and kitty litter in the window, you would have no clue that Bodega was one of 2007’s hottest clothing stores (yeah yeah, we know it opened in 2006). Even when you walk in the front door, there is no tell that you’re not in a convenience store. It is only when you walk to the back of the store and the vending machine slides away that you realize you’re not in Kansas anymore. Bodega (http://www.bdgastore.com/) not only brought fresh kicks and gear to a city that desperately needed trendsetting fashion, but it also exemplified the trend of discovery and elitism – giving fashion hunters a unique hideaway to call their own.

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Watch out for: more pop-up shops and creative uses for retail/warehouse space in 2008.

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