Wednesday, November 14, 2007

The Other Mini

Light projections have been a topic of conversation in this office for quite some time. In my research I found a light projection that deserves a tip of the hat. Using four projectors and spanning a height of 10 stories, Mini projected an ad revealing their new model, the Mini Clubman. Impressive indeed!

As if an enormous ad wasn’t enough, they followed up with guerilla street tactics (my personal favorite). Sure altering crosswalks and posting clings on other cars is a step away from defacement but Mini has always prided itself on using non-tradition media to stir heads. Kudos to Mini.

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