I’m a big Coen Brothers fan. And after seeing No Country for Old Men the other night, I’m an even bigger fan. A terrific movie to add to the long list of classics – Raising Arizona, Fargo, Big Lebowski...
So, what does the latest Coen Brothers movie have to do with non-traditional marketing? This:
Wait, no… that’s a picture of me, dead.
How about this: http://www.nocountrymovie.com/game.php 
Two words: freakin’ awesome! What’s cooler than a viral game (turned Facebook application) that lets you toss a coin for the chance to win your life? Other than the actual movie itself (obviously). How about being able to download a picture of you with a bloody hole in your head and being able to pass that along to your friends… or mother.
Great movies like No Country for Old Men are viral in nature. But, giving fans a really cool online application to extend their experience with the film, is a great way to fan the flames and empower people to spread the buzz. I sent this game to a few friends with the tagline, “you’ve GOT to see this (movie/game)!” And I know they’ll be passing along bloody pictures of themselves within the hour to their friends. Not to mention, spending $10 a pop to see the movie this weekend.
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